Shoe String SEO

What is a keyword?

Keywords are what customers search for in search engines to (ideally) find your site in the budget seo. Keywords are usually one to four words in length.

Why are keywords important

Choosing the right keywords isn't just important to getting relevant traffic and sales from your site its EVERYTHING. If you don't appear at a reasonable position for a relevant search phrase you will get very little worthwhile traffic.

This article will teach you basic keyword research strategies and introduce you to more advanced local tactics.

How do i choose my keywords?

Think about what you site is about and what YOU would search for if you wanted to find it. For example: If you're selling sports equipment then its probably not such a great idea to go for 'sports equipment' because it's too generic and people wouldn't generally search for it to find a tennis racket or a set of golf clubs. You need to be as specific as possible to get relevant traffic without being so specific that you choose a keyword that very few people search for.

This is where keyword tools come in handy. These tool will show you an estimate of how much traffic a term receieves for a given term in a month. They will show you various variations of the keyword you enter. Put in something generic and it will show you many variations.

Free Keyword Research Tools

Google Keyword Tool - Search for keywords in over 50 languages. It features a very high quality, clean and frequently updated keyword database, with estimated search volume. This is my personal favourite and the i personally would alway use.

You could also try Wordtracker or Yahoo Search Marketing's keyword tool.

In summary: Make sure to spend a bit of time researching before you go ahead with a seo compaign. Speak to us if you need help choosing your keywords and we will happily take a look at your site and make some suggestiongs