Shoe String SEO

What is the Title tag?

As the name suggests, the title tag is an HTML tag that is used to give a title to the page. This is very important in seo since it is the first thing the search engine (and the user) will see.

How do i see my Title Tag?

You can see the title tag in the source code of a web page or at the top of your browser window. Simply click on view from the menu at the top of your browser and then click on view source. You will find the title tag in the head section of the source code along with your Meta description tag and Meta keyword Tag.

What should your Title Tag contain?

In general the title should contain the name of your site or company along with any keyword you are interested in being discovered in search engines for.

How long should your Title Tag be?

This is open to debate but in our opinion title tags should span no less than six words and no more than twelve which result in about a range of fifty to eighty characters, this includes spaces, hyphens, commas, etc. This will allow the search engine to utilize this information effectively. You do not want to over kill the keyword density by cramming in to much information that a search engine may look over. It is not recommended to use the same word more than 3 times.

Making a title tag long is not necessarily a bad budget seo but if you offer multiple products or services do not feel you have to cram all the keywords in one tag because you are in fear of something being missed by a search engine. Remember that each page can have a title tag so you have be more specific for a given product on sub pages of your site.

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