Shoe String SEO

There are many factors to consider when reviewing a site for SEO. On-site, off-site, target market, useability to name but a few. Today i will be talking about on-site factors.

On-Site SEO

This kind of budget seo is often overlooked recently in favour of massive/bulk link building campaigns.

No matter how much off-site seo you do (link building, cost-per-click advertising, banner adverts etc) if your site isn't readable by search engines and people then it's just not going to work.

So what can i do?

First: You should make some catchy (but relevant) phrases and put them in a fairly central location on your website in a bulleted list. Take a look at Debt Help Quick (one of our recent clients) and you will see a great example of this. This grabs the attention of the visitor and immediately, at-a-glance, tells them what your site is about and what it does. In budget seo terms the search engine spider will easily be able to see what kind of internal category it should put your site in and what is relevant to it.

Great, ok what else?

Header tages (h1-h5) and bold tags in the html to emphasize important words in your content doesn't just make them stand out to your users, it also tells the search engines that these are important phrases and really say what your site is about. Remember: A search engine isn't as intelligent as a human (yet!) so it still has to follow some rules to work out what your site is supposed to be about and what it isn't

Feel free to include some nice flashy images or in fact flash animations but you must remember to include 'alt' tag text that tells the search engine what this image is supposed to be.

That's enough to get you started.. more to follow soon.