Shoe String SEO

Step 1 - Keywords
Choose your keywords. Perhaps the most important step of the process of budget seo as incorrectly targeting phrases can result in traffic that is not interested in your product. Here are 3 useful tools for this:

1. Google AdWords Keyword Tool
2. WordTracker Keyword Tool
3. SemRush Keyword Tool


Step 2 - Site Content
Before you optimize a websites it's to get some new content created so that you know exactly what you need. Creating some of new content before starting the budget seo process can be doubly helpful in that it can reveal potential additions to your website that you may not have considered (a forum or blog for example). If you already have a site, perhaps simply sit back and imagine what you would do if your whole site was lost and you had to start again.

Step 3 - Site Structure
A solid structure is very important. Creating a site that is easily spidered by the search engines yet attractive to visitors can be a daunting and yet entirely rewarding endeavor. A search engine spider reads your web page like you would read a book. It starts at the top left, reads across, and then moves down. Priority must be given then, to what you place near the top of your page.

Step 4 - Optimization
Once you have your keyword targets, your content created and your site structure established you must now move on to the most obvious step, the optimization of your content.

As above, a spider places importance on what it reads highest on the page and so beginning with a sentence that includes your targeted phrase only makes sense. That said, stuffing in keywords in hopes that it will add weight to your page generally doesn't work. The term "keyword density" refers to the percentage of your content that is made up of your targeted keywords. There are optimum densities according to many reputable cheap seo's though exactly what they are is debata ble. Estimates seem to range anywhere from 4 or 5% to 10 to 12% (quite a gap isn't it).

Step 5 - Internal Linking
To insure that your website gets fully indexed you have to make sure that the spiders have an easy path through your website. Text links make the best choice as the anchor text (the actual words used to link to a specific page) add relevancy to that page for the words used to link to it. For example, if I ran a website on acne and had a treatments page I could link to it with an image, with text reading "Click for more information on how to treat this skin condition" or simply "Acne Treatments". When a search engine spider hits an image it has no idea what the image is and, while it will follow the link, it will not give any weight to the page it hits. If you use text that does not contain the keywords you are targeting you are essentially supplying the engine with the same lack of relevancy as with an image, but if you use the phrase "Acne Treatments" to link to your acne treatments page you are attaching relevancy to that page for those keywords.